Brand management notes pdf

  • What is branding in marketing management PDF?

    Branding strategies are built on the interdependent frameworks of competitive brand positioning, value chains development, and brand equity management.
    Competitive brand positioning requires the identification of a distinct market space and a cognitive location as perceived by consumers..

  • Why do we need a brand management?

    The goal of brand management is to create a robust and positive reputation for a brand that will result in increased sales and market share.
    This process helps companies create a unique identity for their products or services in the marketplace..

  • Strategic brand management may help differentiate your brand from your competitors or make your marketing communications more dynamic or memorable.
    It can increase employee loyalty and create alignment among different branches or sectors of the same company.
This tutorial introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding,  

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