Brand management report pdf

Brand assessments are one of the most important tools in the marketer's playbook: It's not only a great way to run a basic strengths, weaknesses, opportunities, and threats (SWOT) analysis across your content library and channels, but it can also help inform the way your company adapts to shifting customer and market
To conduct a brand analysis, start by defining your objectives.
Then, research your target audience to understand their preferences.
Evaluate your brand positioning and assess elements like logo, messaging, and values.
Review touchpoints, measure performance, analyze competitors, and monitor brand reputation.