Branding and Public Relations: Strategy and Brand Campaigns [Guide] While “branding” a product is all about promoting a term, symbol, or product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts.
Simply put, branding is about creating a memorable image for your business, while PR is about amplifying the brand persona to generate exposure, engagement and ultimately sales.
Branding
Your brand is the full expression of your organization—the public’s perception of how you look, sound, and act.
Ultimately, your brand is your reputation.
Branding is the strategic work that goes into forming this reputation and how you present yourself to the world.
It’s the sum total of your story, your visual identity, and the messages you share.
Is public relations an extension of marketing?
And by thinking of public relations (PR) as an extension of marketing, CEOs and CMOs can weaken and destroy their own brand.
While both marketing and PR have similar processes, they each have a unique differentiator when it comes to the end goal.
What is the difference between PR & marketing?
In contrast, marketing has traditionally focused on brand management, advertising and product promotion, all of which are known to contribute to the sales funnel.
PR and marketing share some similar goals:
Increase brand visibility; drive corporate positioning; support sales efforts. What is the difference between public relations and branding?
Public relations and branding have different subsets.
Employee, government, media and investor relations are under the public relations umbrella.
By contrast, branding subsets include:
individual generic and family branding brand extensions and brand imagery and naming. 