6 fun brand workshop exercises that deliver the goodsExercise #1: The cocktail partyExercise #2: The comparison gameExercise #3: Big brand role play
Branding exercises are guided activities that help you create an understanding of your company, its vision, and its customers. These exercises serve as tools to help focus your marketing messages, help you with customer interactions, and maintain a consistent and captivating brand.
Branding Exercises For Brainstorming Your Organization’S Key Attributes
Brand attributes are the core values and characteristics that make up your brand identity.
You can think of the attributes as personality traits.
For example, is your branding technical, or do you adapt a witty tone in your marketing messages.
Most importantly, these attributes become branding tools that you can use to market your business.
To help.
Branding Exercises For Channeling Your Inner Designer
Branding isn’t just something you convey through messaging and marketing campaigns — it’s also visual.
The visual components that make up your brand identityinclude your:.
1) Logo..
2) Brand colors.
3) Fonts and typography.
4) Imagery, photographs and videos.
Thus, these exercises can help your team understand the visual elements of your brand and ho.
Branding Exercises For Emphasizing Brand Value
Efficient brandingdoes more than talk the talk — it also emphasizes the value that a business can provide its customer base.
And with these branding exercises, you can help your team understand the problems your target demographic faces, how your organization solves them and the ways in which your business differentiates itself from competitors:
How do you create a complete brand experience?
Essentially, you want to create a complete brand experience when consumers interact with your business.
To achieve that goal, your branding must remain consistent throughout every customer touchpoint.
Therefore, making branding exercises a part of your employee training and development is key.
How do you develop a brand strategy for your business?
Of course, you’ll need to tailor your branding exercises to fit the staff you’re training.
For example, your sales team spends the most time speaking to customers, so their exercises should focus on creating conversations that align with your brand strategy.
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Should new employees have branding exercises?
Branding exercises can happen during new employee onboarding, but you should also implement them as training sessions throughout the year.
These events can range from silly to serious.
But no matter the tone, your team should walk away feeling like they learned something valuable.
The Value Branding Exercises Can Provide
It’s essential that everyone in your company — from the CEO to the intern — has a clear understanding of your corporate brandingand the overarching marketing strategy it embodies.
Strong branding brings benefits to businesses both big and small.
It drives marketing campaigns, improves brand awareness and attracts more customers to your organization.
What is a brand training session?
These are activities that you can complete with specific departments or individual team members that support increased brand knowledge and familiarity.
Branding exercises can happen during new employee onboarding, but you should also implement them as training sessions throughout the year.
These events can range from silly to serious.
