Brand management, also known as Marketing, is responsible for the overall management of a brand. This includes everything from product development and marketing to advertising and public relations. All of these aspects work together to create a particular image or reputation for a brand..
What is the importance of brand and brand management?
Brand management is important because it dictates how public markets perceive goods. Without brand management, consumers may not become loyal to a product line or may not choose to repeat purchases with a company after a positive experience..
Why is it important to understand brand?
The Importance of Branding. Your brand is arguably one of your organization's most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride..
Can be differentiated on the basis of: • Packaging. • Services provided. • Customer advice. • Financing. • Delivery arrangements. • Warehousing.
What products can be branded?
• The key to branding is that consumers perceive differences among brands in a product category. • Even commodities can be branded:
• Coffee (Maxwell House)
bath soap (Ivory)
flour (Gold Medal)
beer (Budweiser)
salt (Morton)
oatmeal (Quaker)
pickles (Vlasic)
bananas (Chiquita)
chickens (Perdue)
pineapples (Dole)
and even water (Perrier) .
Why are brands important to firms?
Importance of Brands to Firms • To firms, brands represent enormously valuable pieces of legal property, capable of influencing consumer behavior, being bought and sold, and providing the security of sustained future revenues.
Why is a brand more than a product?
A brand is therefore more than a product, as it can have dimensions that differentiate it in some way from other products designed to satisfy the same need. Some brands create competitive advantages with product performance; other brands create competitive advantages through non-product-related means. Why do brands matter? .
American feminine hygiene brand by Procter & Gamble
Always is an American brand of menstrual hygiene products, including maxi pads, ultra thin pads, pantyliners, disposable underwear for night-time wear, and vaginal wipes. A sister concern of Procter & Gamble, it was first invented and introduced in the United States in 1983 by Tom Osborn, a mid-level employee at Proctor and Gamblr, then nationally in May 1984. By the end of 1984, Always had also been introduced internationally in the United Kingdom, Canada, France, Germany, Pakistan and Africa. Despite the Always' pads runaway international success, Procter & Gamble almost fired Tom Osborn twice in the early 1980s as he was developing this product.
Brands and brand management chapter 1
American musical instrument manufacturer
Gibson Brands Inc. is an American manufacturer of guitars, other musical instruments, and professional audio equipment from Kalamazoo, Michigan, and now based in Nashville, Tennessee. The company was formerly known as Gibson Guitar Corporation and renamed Gibson Brands Inc. on June 11, 2013.
Mega Brands Inc
Canadian toy company
Mega Brands Inc. is a Canadian children's toy company that is currently a wholly owned subsidiary of Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, Board Dudes and Rose Art. The company distributes a wide range of construction toys, puzzles, and craft-based products.
