Brand management course in canada

Beer was introduced to Canada by European settlers in the seventeenth century.
The first commercial brewery was La Brasseries du Roy started by New France Intendant Jean Talon, in Québec City in 1668.
Many commercial brewers thrived until prohibition in Canada.
The provincial and federal governments' attempt to eliminate intoxicating beverages led to the closing of nearly three quarters of breweries between 1878 and 1928.
It was only in the second half of the twentieth century that a significant number of new breweries opened up.
The Canadian beer industry now plays an important role in Canadian identity, although globalization of the brewing industry has seen the major players in Canada acquired by or merged with foreign companies, notably its three largest beer producers: Labatt, Molson and Sleeman.
The result is that Moosehead, with an estimated 3.8 percent share of the domestic market in 2016, has become the largest fully Canadian-owned brewer.