Product and brand management notes for mba ppt

  • Brand Managers will create a sense of community buy-in, where a Product Manager will detail how a product's features will improve your life.
    Their work is always strategic, requiring high-level curation of their company's image and the realistic measures needed to preserve that image.

What are some good books about brand management?

1.
Chitale A .K, Product Policy and Brand Management, PHI Learning‘s. 2.
Gary L Lilien, Arvind Rangaswamy, New Product and Brand Management Prentice Halls. 3.
U.
C.
Mathur, Product and Brand Management, Excel Books.
Author A19 Created Date 12/18/2014 3:47:05 AM .


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