Brand management is

  • Components of brand equity

    What is the purpose of branding? The purpose of brand building is to help your customers understand what you offer and what you stand for, through effective positioning.
    Great branding communicates a unique selling proposition (USP), your brand values and mission, and your brand's story..

What Is Brand Management?

Brand management is a function of marketing that uses techniques to increase the perceived value of a product lineor brand over time.
Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.
Developing a strategic plan to maintain .


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