Luxury brand management bachelor

  • What do you do in luxury brand management?

    The role of the luxury brand manager is above all to accompany his client in the development of his brand image.
    His actions will also allow the luxury brands he represents to stand out.
    Generally, the luxury brand manager promotes luxury products such as vehicles or fashion accessories..

  • What is a luxury management degree?

    Luxury management is the sector that deals with creating, promoting and selling high quality products.
    This sector caters to a public with very high standards.
    It deals with products such as jewelry, cars, haute-couture, watches, but also services such as 5-star hotels or first-class travels..

  • Our BBA in Luxury Marketing program will provide you with industry-specific insights into the marketing of luxury goods, such as a product's unique characteristics, different pricing strategies, retailing and channel management as well as integrative brand promotion.
  • Students in this major study the business models and unique marketing strategies that are often counter-intuitive but integral to the successful management and marketing of luxury brands.
BBA in Luxury Brand Management It helps students to understand how the products should be positioned, what their role in the market is, and how to analyze and maintain a good relationship with customers.

What can you do with a luxury bachelor's degree?

The program provides students with both luxury branding and business management skills.
The luxury bachelor will enable students to understand the fundamentals of Luxury as well as to acquire solid knowledge of the specificities of Luxury Brand Management.

What is a Bachelor in luxury brand management?

The Bachelor in Luxury Brand Management program teaches students all aspects of managing a luxury brand – from marketing and strategic development to finance.
It helps students to understand how the products should be positioned, what their role in the market is and how to analyze and maintain good relationship with customers.

What is a luxury business course?

This course provides a practical business education focused on the luxury sector – applying managerial, financial and strategic skills to luxury businesses and brands, and developing a critical understanding of the trends that shape the luxury industry.


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