Brand management in easy words

  • Brand management techniques

    The “why” behind your brand should define the overarching purpose of the company beyond the bottom line, giving customers and employees a more meaningful reason to support your business..

Examples of Brand Management

Brand management is managing the customer's perception of a product or service.
Some examples of brand management are:.
1) Advertising.
2) Marketing.
3) Corporate identity.
4) Product design.
5) Customer support.
6) Public relations Brand management is essential for any business wanting to increase profits or attain a leading position in its industry.
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Principles of Brand Management

The principles of brand management are important to understand before moving forward in the process.
Now that you know how brand management works, next are the key principles to get it to work.
Brand management principles to consider include:

What makes a good brand?

Strong customer service will take care of brand loyalty.
Most buyers, in most industries, are “light buyers”.
To grow a strong brand you need to be targeting these people.
A bigger customer base is better than a loyal one.
Again, How Brands Grow, by Professor Byron Sharp, has some excellent research and guidance on this topic.
Go check it out.


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