Brand management mark ritson

  • How much does the mini MBA cost?

    The Mini MBA costs \xa31,450 + VAT (2023 update: now costs \xa31,895 – which I still deem to be good value for money), so I shut my eyes and looked away as I pressed the button to pay up I opted for the Mini MBA in Marketing (rather than the Mini MBA in Brand Management)..

  • What is marketing strategy Mark Ritson?

    From a marketing strategy point of view, Ritson would argue that marketing strategy is all about simply answering three — and only three — questions: Which customers are we going to target? What is our position to those customers? What is our objective with those customers?.

Mark has been teaching brand management to MBA students at elite business schools and a consulting career working on some of the most successful brands on the 

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