What is strategic brand management

Often referred to as a Digital Asset Management System, a Brand Management System is the home base for your assets, campaign elements, and brand guidelines.
As a brand manager, you need a tool to assist with your brand control strategy and address the major changes and challenges faced by your company.

Strategic brand management is a tactic meant to support companies in their efforts to gain or improve brand recognition, increase revenue and meet their long-term business goals.
Choosing the most effective brand management strategy for your organization may help you achieve these items.

Though these aspects may play a part in crafting the brand, brand management is more internally-focused on strategically devising the course of action.
Brand management is more likely to outline the strategy and internal buy-in, whereas marketing is more likely to implement the external strategy and external acceptance of the brand.