Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. At the the most basic level, branding is made up of a company's name and logo, visual design, mission, and tone of voice..
What is the brand's why?
Creating a "why" statement requires a company to identify its core purpose for existing—and to do so in a clear, concise and actionable way. Often, companies can identify several reasons for what they do..
Why invest in brand marketing?
Build Brand Identity and Recognition One of the key advantages of investing in branding is that it allows businesses to build a strong brand identity. This is important because it helps to draw more customers to your business..
A brand promise advertises your unique offering and the meaningful outcomes of doing business with you. Sets expectations. It's not a unique selling proposition, a tagline or a list of features and benefits. It tells customers what they can expect every time they interact with your brand.
Research your target audience and your competitors. Pick your focus and personality. Choose your business name. Write your slogan. Choose the
A brand is a product or service that has a unique and immediately recognizable identity that distinguishes itself from others in its industry. The consumer
It takes bold moves to originate and transform identities that leap ahead. We create identities by designing best-in-class experiences, led by strategic
Ibrand
American sculptor and abstract artist
Ibram Lassaw was a Russian-American sculptor, known for non-objective construction in brazed metals.
Ibram Xolani Kendi is an American author
American academic (born 1982)
Ibram Xolani Kendi is an American author, professor, anti-racist activist, and historian of race and discriminatory policy in America. In July 2020, he founded the Center for Antiracist Research at Boston University where he serves as director. Kendi was included in Time's 100 Most Influential People of 2020. Kendi has attracted criticism for his comments on Amy Coney Barrett as well as for alleged mismanagement of the Center for Antiracist Research. Political scientist and activists Norman Finkelstein has described Kendi's work as fatuous, almost juvenile.
