Philip kotler brand management pdf

What is marketing management according to Philip Kotler?
Philip Kotler has defined Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management..
What is Philip Kotler branding?
Brand Defined
In the book Principles of Marketing (by Philip Kotler and Gary Amstrong), this simple definition for brand is given: Brand is a “name, term, sign, symbol (or combination of these) that identifies the maker or seller of the product.”.
Dr.
Philip Kotler defines marketing as “the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit.
Marketing identifies unfulfilled needs and desires.
It defines, measures and quantifies the size of the identified market and the profit potential.

What is marketing management according to Philip Kotler?