The fashion brand manager is, in fact, the person who develops the branding strategy and allows the brand to gain visibility and maximize results. It's a complex role which combines creativity with business management.
This role is essential for the success of a brand. The fashion brand manager is, in fact, the person who develops the branding strategy and allows the brand to gain visibility and maximize results. It's a complex role which combines creativity with business management.
WHERE DOES THE FASHION BRAND MANAGER USUALLY OPERATE? The fashion brand manager works within a company. Once they gain more experience and expertise, they can move from a junior position to a managerial role. This means they move from simple execution to the autonomous development of the brand strategy.
Italian luxury fashion design house
Iceberg is an Italian luxury fashion design house.
Founded in 1974 by Silvano Gerani and Giuliana Marchini, the house produces women's and men's 'prêt-a-porter', accessories, fragrances and childrenswear.
It is part of the Gilmar Group, founded in 1962.
Its headquarters are in San Giovanni in Marignano, Emilia-Romagna, Italy.
The founders' son Paolo Gerani is the creative person and the manager.
