Komatsu brand management

  • What are Komatsu management principles?

    The cornerstone of Komatsu's management philosophy is to commit ourselves to quality and reliability and maximize the sum total of the trust given to us by all stakeholders and society..

  • What are the values of Komatsu company?

    Our Values

    Ambition.
    With a 'challenging spirit' and without fear of failure, we innovate and always aspire to do more. Collaboration.
    Creating value comes from teamwork, inclusion, respect, diversity and a win-win approach to all relationships. Management Principle. Management Strategy..

  • What is Komatsu known for?

    What we do.
    Komatsu provides essential equipment, technologies and services for the construction, mining, forest, energy and manufacturing industries.
    Our global service and distributor network support customer operations using the power of data and technology to help enhance safety, productivity and performance..

  • What is the business strategy of Komatsu?

    The core components of Komatsu's strategy are the promotion of a "win-win" relationship with its business partners; a commitment to technological innovation and quality; and global expansion.
    These core components are supported by visualization efforts and an investment in people..

  • What is the slogan of Komatsu?

    “One World One Komatsu” - a global slogan for our employees..

  • What type of business is Komatsu?

    What we do.
    Komatsu provides essential equipment, technologies and services for the construction, mining, forest, energy and manufacturing industries.
    Our global service and distributor network support customer operations using the power of data and technology to help enhance safety, productivity and performance..

  • Where is Komatsu Ltd located?

    The core components of Komatsu's strategy are the promotion of a "win-win" relationship with its business partners; a commitment to technological innovation and quality; and global expansion.
    These core components are supported by visualization efforts and an investment in people..

  • Which country brand is Komatsu?

    Komatsu's roots stretch back more than 100 years ago to a lush forest in Japan that was once home to a copper mine, vital to the surrounding community..

  • Who is the CEO of Komatsu?

    Komatsu Ltd Key Executives.
    Tetsuji Ohashi serves as the CEO / President of Komatsu Ltd.
    Mr Ueno serves as the CTO of Komatsu Ltd.
    Gary Kasbeer serves as the Executive Vice President, Chief Financial Officer of Komatsu America Corp...

  • Our Values

    Ambition.
    With a 'challenging spirit' and without fear of failure, we innovate and always aspire to do more. Collaboration.
    Creating value comes from teamwork, inclusion, respect, diversity and a win-win approach to all relationships. Management Principle. Management Strategy.
  • Our values:
    Perseverance: Even when the work is difficult, we remain committed to our promises and reliably carry them through to completion.
    Collaboration: Creating value comes from teamwork, inclusion, respect, diversity and a win-win approach to all relationships.
  • “One World One Komatsu” - a global slogan for our employees.
Corporate identity. This page introduces the Komatsu company profile, management team, history, global locations and group companies.
The cornerstone of Komatsu's management principle is to commit ourselves to quality and reliability and maximize the total sum of trust given to us by all 
The foundation of Komatsu's management is to maximize its corporate value through the pursuit of “Quality and Reliability”. We believe that “Corporate Value” 

How to use Komatsu brand promise & tagline?

Use only Gloria Blue or dark background behind white logotype.
Our brand promise is also our corporate tagline, used in English for all global audiences.
All entities operating under the Komatsu brand will use the same brand promise/ tagline.
Always use the design file for lock-up.
Do not create your own lock-up.

What is Komatsu brand management?

This proposition is driven by two crucial pillars – the Komatsu brand management principle and The KOMATSU Way (K-Way).
Our brand management principle underpins our belief in the importance of establishing and maintaining enduring relationships.

Why is Komatsu's design based on “together”?

The design’s emphasis on “together” indicates the importance we place on partnership.
The foundation of Komatsu’s management is to maximize its corporate value through the pursuit of “Quality and Reliability”.
We believe that “Corporate Value” represents the total sum of trust the general society and our stakeholders place in Komatsu.

Why should you choose Komatsu?

“Creating value together” – this is the promise Komatsu makes to its customers and all other stakeholders.
Together with you, we can create new values and work towards a sustainable future.
The design’s emphasis on “together” indicates the importance we place on partnership.


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