Uo brand management

  • Brand Management books

    Steps of strategic brand management:

    1. Determine your brand positioning and values.
      2. Brand positioning is the action of setting your brand apart in the minds of your consumers.
    2. Develop and test brand campaigns
    3. Measure brand performance
    4. Maintain and improve brand equity
    .

  • Web and Secondary Typefaces
    University of Oregon websites share a consistent look and feel—we want our audience to know at a glance that they're visiting a UO website.
    Our web typography includes three key typefaces: United Sans Regular, United Serif Regular for headlines, and Source Sans Variable for body text.
Brand management is usually centered around fostering the brand recognition, brand equity, and brand loyalty of a product. Brand equity refers to the value a 

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