Brand marketing quizlet

  • What is a brand marketing quizlet?

    a name, term, sign, symbol or design, or a combination of them, intended to IDENTIFY the goods and services of one seller or group of sellers and to DIFFERENTIATE them from those of competitors..

  • brand name.
    A word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors. trade name.
    The full legal name of an organization. brand mark.
A brand is more than a product, as it can have dimensions that differentiate it in some way from other products designed to satisfy the same need. A brand can 
Study with Quizlet and memorize flashcards containing terms like product, brand, How do brands and products differ? and more.

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