7 top tips for running successful student marketing campaigns- If you have the money, pay your students.
- Extend your reach to engage with Gen Z.
- Stay connected with personalization.
- Gen Z wants to get a sense of who you really are – be authentic.
- Prioritise SEO.
- Discounts and deals.
- Student ambassador programs.
Apr 5, 2023We share how exactly can brands and places of higher education catch the attention of young students and run successful marketing campaigns.
Because students are concentrated in one place and every semester offers fresh opportunities to meet new people, the awareness of popular brands and services quickly spreads. Word-of-mouth takes on new power in the college environment. Additionally, college students are digital natives.
Send both snail mail and email. College students change addresses often, but love to get mail nonetheless. Direct mail, then, is an easy and effective way to get them excited about your company. Don't neglect students' email inboxes, though, as most students check their email at least once daily.
From amplifying authentic student voices and using social media effectively to writing better awards entries and making the best use of limited PR budgets, this
Student marketing refers to the promotion of products, brands and ideas to the 3 million+ higher and further education student population.
Student marketing is generally realised through student media or ambient marketing on campuses.
