Brand marketing definition quizlet

  • What is the definition of a brand quizlet?

    Brand. a name, term, design, or symbol that identifies a business/organization, its products, and distinguishes it from competitors..

  • Brand.
    Defined by the American Marketing Association as a "name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers." 1 / 48. 1 / 48.
a name, term, sign, symbol or design, or a combination of them, intended to IDENTIFY the goods and services of one seller or group of sellers and to DIFFERENTIATE them from those of competitors.
the act of designing the company's offer and image so that it occupies a DISTINCT and VALUED place in the target customer's minds; adapting a marketing mix so that the target market will PERCEIVE the product as MEETING IMPORTANT WANTS or NEEDS. attribute/benefit tradeoffs.
A short three to five word phrase that captures the irrefutable essence or spirit of the brand positioning. Its purpose is to ensure that all employees and 

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