Brand in marketing pdf

Example of branding
A brand exists only in the minds of your customers.
Simply put, a brand is the sum total of all the impressions a customer has, based on every interaction they have had with you, your company and your products.
Each one of these interactions tells a story to your customers..
Example of branding
Brand Defined
In the book Principles of Marketing (by Philip Kotler and Gary Amstrong), this simple definition for brand is given: Brand is a “name, term, sign, symbol (or combination of these) that identifies the maker or seller of the product.”.
Example of branding
The brand name is, purportedly, what allows consumers to identify specific. products and distinguish them from others..
Why do you need brand?
Branding allows you to build relationships with your audience, which can eventually turn them into loyal customers.
You can create a brand that people actually care about and put yourself ahead of businesses that aren't using this to their advantage..

Market development revolves around pricing strategy, distribution strategy, and marketing communications. Brand equity is the set of assets and

Example of branding