Brand marketing through the coronavirus crisis

  • How has COVID 19 affected consumer behavior and marketing strategies?

    As the virus swept the globe, brands changed how they interacted with customers due to social distancing and stay-at-home orders.
    Consumer buying patterns also shifted with fluctuations in the stock market, skyrocketing unemployment and supply chain issues..

  • Branding strategies can have a significant impact on consumer choice and bargaining power.
    A strong brand can create trust, loyalty, and positive associations, influencing consumers to choose ECRHS over competitors.
Apr 6, 2020The coronavirus crisis has led to new consumer behaviors and sentiments. The author recommends five ways for brands to serve and grow their 
Brand marketing through the coronavirus crisis
Brand marketing through the coronavirus crisis

Impact of COVID-19

The COVID-19 pandemic affects the global fashion industry as governments close down manufacturing plants, and through store closures, and event cancellations to attempt to slow the spread of the virus.
The COVID-19 pandemic has had a major impact on fashion brands worldwide.
At the same time, the fashion industry faces challenges in consumer demand.
New opportunities are also presenting themselves as fashion brands shift to making fashionable COVID-19 face masks.
Domenico de Sole, chairman of Tom Ford International, remarked that I have seen a lot of difficult situations in my long career and this has been the most devastating event, not just for fashion and luxury, but all industries.

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