The “why” behind your brand should define the overarching purpose of the company beyond the bottom line, giving customers and employees a more meaningful reason to support your business..
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Brand features incorporates the trademark, name, services, logo, domain, titles, and other distinctive components of a company.
Brand features secure the identity of a brand, making it different from the others..
These are the four main brand components that you will need to address when developing your brand strategy.
A strong brand requires a strong brand identity, brand image, brand culture, and brand personality..
These are the four main brand components that you will need to address when developing your brand strategy.
A strong brand requires a strong brand identity, brand image, brand culture, and brand personality..
Branding is a process which involves creating a specific name, logo, and an image of a particular product, service or company.
This is done to attract customers.
It is usually done through advertising with a consistent theme..
Features of a Good Brand Name
It should be easy to pronounce, identified and memorized. (For instance-Tide) It should give an idea about product's qualities and benefits (For instance- Swift, Quickfix, Lipguard.) It should be easily convertible into foreign languages..
Branding is the process of creating a product image.
It is the use of methods to gain customers.
It displays the product benefits to the target market.
It drives advertising towards a positive change..
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