Brand strategy easy meaning

A brand strategy can be defined as a long-term plan that outlines the specific actions and decisions a business takes to build, position, and differentiate its brand in the market.
It encompasses brand identity, messaging, experience, and architecture.
Some companies use product branding strategies to create a unique identity for their company or product.
For example, Apple created a unique design language with the help of Steve Jobs and Jony Ive.
Some of the most innovative and successful product branding strategies include Nike's Just Do It campaign._{Nov 2, 2022}