In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them..
WARC is publisher of the prestigious Journal of Advertising Research (JAR) for the Advertising Research Foundation.
Founded in 1960, the journal showcases research and development for professionals in all areas of marketing including media, research, advertising and communications..
The World Advertising Research Center (WARC) provides articles on advertising, marketing, brands and campaigns..
Brand Development Process
A brand development strategy is a long-term plan devised by companies to be desirable and identifiable by customers.
A brand development strategy should ideally include the brand's promise, its identity, and its mission.
Marketers must align brand strategy with the business's overall mission..
In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them..
WARC is publisher of the prestigious Journal of Advertising Research (JAR) for the Advertising Research Foundation.
Founded in 1960, the journal showcases research and development for professionals in all areas of marketing including media, research, advertising and communications..
Where is Warc 's headquarters? Warc is located in London, England, United Kingdom ..
A multi-brand strategy can help a company become a market leader or a company that outsells its competitors.
Multiple brands take up more shelf space in stores and can restrict the space other companies have to show their products, which restricts competition..
