Marketing generic brand definition

Examples: Many OTC medicines are generic products.
Supermarkets and local grocery shops have products wither with the name of the shop or without any kind of name printed on their labels.
Fruits and vegetables sold by the vendors on streets or markets and not labelled in supermarkets are also generic products.
Generic drugs, and modern generic firms, emerged in the mid-1960s with regulatory changes resulting from the tragedy of women who used thalidomide during pregnancy.
The resulting legislation from this era created clear procedures for generic drugs to gain access to markets through an abbreviated approval process.