Brand management peer reviewed articles

  • Is Journal of Brand Management peer reviewed?

    The Journal of Brand Management is a peer-reviewed publication which has established itself as the leading authoritative journal on brand management and strategy..

  • What is the study of effective brand management?

    Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time.
    Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand..

  • Who invented concept of brand management?

    The modern discipline of brand management is considered to have been started by a memo at Procter & Gamble by Neil H.
    McElroy..

Journal of Brand Management The Journal of Brand Management is a peer-reviewed publication which has established itself as the leading authoritative journal 
The Journal of Brand Management is a peer-reviewed publication which has established itself as the leading authoritative journal on brand management and 
The Journal of Brand Management is essential reading for brand strategists in private and public sector organizations, and academics in universities and 
Volumes and issues listings for Journal of Brand Management.

Academic journal

The Journal of Place Management and Development is a quarterly, peer-reviewed, academic journal covering place branding.
It is published by Emerald Publishing and indexed by Scopus.

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