What is brand management ppt

  • What is meant by brand brand management?

    Brand management is a broad term used to describe marketing strategies to maintain, improve and bring awareness to the wider value and reputation of a brand and its products over time.
    A strong brand management strategy helps to build and nurture closer relationships with its audience..

  • Brand elements are the unique aspects of your brand, like name, logo, color schemes, etc, that create a cohesive, recognizable image for your business and extend into everything you create.
    Branded elements also help you stand out from your competitors.
6. A strong brand position means the brand has a unique, credible, sustainable, and valued place in customers' minds. Good positioning gives you the direction 

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