Branding comes first.
You must understand your brand's promise, its values, personality, and what sets it apart from the competition. All these aspects of your brand strategy will guide and shape your marketing efforts.
Branding is at the core of your marketing strategy, so branding must come first. Even if you are a startup, it is essential to clearly define who you are as a brand—before you begin to devise your specific marketing methods, tools, strategies, and tactics.
What if you started to make some choices in your business about what you will and will not stand for? This is brand-first thinking. Ask yourself this basic
Which Comes First—Marketing Or Branding? Branding is at the core of your marketing strategy, so branding must come first. Even if you are a startup, it is essential to clearly define who you are as a brand—before you begin to devise your specific marketing methods, tools, strategies, and tactics.
Which Comes First—Marketing Or Branding? Branding is at the core of your marketing strategy, so branding must come first. Even if you are a startup, it is essential to clearly define who you are as a brand—before you begin to devise your specific marketing methods, tools, strategies, and tactics.