The five brand pillars- Purpose. The purpose pillar takes your strategy right back to your brand's core.
- Positioning. Positioning is how you differentiate from competitors and where your brand stands.
- Personality.
- Perception.
- Promotion.
- Define and refine.
- Identify and understand.
- Test and learn.
The five brand pillars include purpose, positioning, personality, perception, and promotion. Also known as company pillars or messaging pillars, brand pillars comprise an integrated system that encompasses what a brand stands for, why it is unique, and how it communicates to the world.
The five brand pillars include purpose, positioning, personality, perception, and promotion.
These are the fundamental building blocks that guide your business decisions, shape your marketing messages, and help create an emotional connection with customers. A strong set of brand pillars helps you to stay focused on what makes your business unique and communicates a clear vision of what you stand for.
What are Brand Pillars? Brand pillars are the foundational tenets on which a brand is built. The five brand pillars include purpose, positioning, personality, perception, and promotion.