Go to your profile and tap in the upper right corner.
Tap Settings and privacy, then Account type and tools, and Switch to professional account.
Pick a category that best describes your business, then select Business.
You're all set, you've got an Instagram business account..
Business accounts on Instagram are free to use.
Set up an Instagram business account to access additional tools, connect with customers, share information and help your business get discovered..
On Instagram, you can change your personal profile into a business account to access features that can help you grow your business.
With a business account, you have access to free business tools, like: Viewing insights that can help you understand who is engaging with your business on Instagram..
To recap, Instagram Business offers the following perks:
The ability to open a shop.
Automated replies.
A contact (or other CTA) button.
Creator Studio access..
Industries such as fashion, food, travel, beauty, home decor, gardening and events enjoy enormous success by adding Instagram engagement to their marketing plans.
We'll share why businesses can benefit significantly from an Instagram account and offer tips for optimizing your Instagram presence..
The difference is that business accounts also enable things like API access and third-party analytics.
This grants you even more control over your Instagram strategy.
Fortunately, Instagram accounts are free, so there's no financial risk in trying out a different type of account..
In settings, find Accountand tap Switch to professional account.
Pick a category that best describes your business, then select Business.
You're all ready – you've got an Instagram business account.
Now complete your profile using the tips below.
Create account .
Instagram for Business offers helpful features for business owners, but that doesn’t change the fact commerce isn’t really native to IG’s platform.
Being a Business account not only impacts how your content gets distributed and how people engage with it, it also signals to viewers that you don’t really fit in.
The Instagram business bio is an uber-short “about me” section for your brand.
It’s where you show people who you are at a glance — like speed dating, but with actual profits on the line.
Your brand identity and value proposition (i.e. what you do for your customers) have to be crystal clear to stop people from scrolling right on by you.
If you’re a company or brand, switching to an Instagram Business profile can help you further understand your audience and drive traffic to your site.
Not sure where to start.
We’re breaking down what an Instagram Business profile is, plus why it'll help you get the most out of your Instagram marketing strategy .
Sign upfor an Instagram account and choose a username that clearly represents your business, like your business’ name
2Add a profile photo, a biography and a link to your website
3Switch to a business profile
From your profile, tap the gear icon in the upper right corner and select and then tap to switch to business profile
Instagram for Business offers helpful features for business owners, but that doesn’t change the fact commerce isn’t really native to IG’s platform
Being a Business account not only impacts how your content gets distributed and how people engage with it, it also signals to viewers that you don’t really fit in
The Instagram business bio is an uber-short “about me” section for your brand
It’s where you show people who you are at a glance — like speed dating, but with actual profits on the line
Your brand identity and value proposition (i
e what you do for your customers) have to be crystal clear to stop people from scrolling right on by you