Business upturn

Business 2.0 was a monthly magazine publication founded by magazine entrepreneur Chris Anderson, Mark Gross, and journalist James Daly in order to chronicle the rise of the New Economy.
First published in July 1998, the magazine was sold to Time Inc., then the publishing division of Time Warner, in July 2001.
The magazine failed to make sufficient profit and was shut down, with the final issue being published in October 2007.
It was based in San Francisco, California.