Life Is Good: to Spread The Power of Optimism.
The Life is Good brand is about more than spreading optimism -- although, with uplifting T-shirt slogans like "Seas The Day" and "Forecast: Mostly...
Sweetgreen: to Inspire Healthier Communities by Connecting People to Real food.
Notice that sweetgreen's mission is positioned to align with your values -- not just written as something the brand believes. We love the inclusive...
Patagonia: Build The Best Product, Cause No Unnecessary Harm, Use Business to Inspire and Implement Solutions to The Environmental Crisis.
Patagonia's mission statement combines both the values that bring them market success (building safe, high-quality products) and the values that co...
American Express: We Work Hard Every Day to Make American Express The World's Most Respected Service Brand.
The tweet above is from Simon Sinek, and it's one that we repeat here at HubSpot all the time. American Express sets itself apart from other credit...
Warby Parker: to Offer Designer Eyewear at A Revolutionary Price, While Leading The Way For Socially Conscious Businesses.
Speaking of quirky, this "objective" statement from Warby Parker uses words that reflect a young and daring personality: "rebellious," "revolutiona...
InVisionApp: Question assumptions. Think deeply. Iterate as A Lifestyle. Details, Details. Design Is Everywhere. Integrity.
These days, it can seem like every B2B company page looks the same -- but InvisionApp has one of the cooler company pages I've seen. Scroll down to...
Ikea: to Create A Better Everyday Life For The Many people.
The folks at IKEA dream big. The vision could have been one of beautiful, affordable furniture, but instead, it's to make everyday life better for...
Nordstrom: "To Give Customers The Most Compelling Shopping Experience possible.
When it comes to customer commitment, not many companies are as hyper-focused as Nordstrom is. Although clothing selection, quality, and value all...
JetBlue: to Inspire Humanity – Both in The Air and on The ground.
JetBlue's committed to its founding mission through lovable marketing, charitable partnerships, and influential programs -- and we love the approac...
Workday: to Put People at The Center of Enterprise Software.
Workday, a human resources (HR) task automation service, doesn't use its mission statement to highlight the features of its product or how it inten...