- 'The Taste of India' is the brand slogan of AMUL which stands for Anand Milk Union Limited.
How does Amul create value for customers?
Product Quality
Amul has always believed in value for money quality with the affordability concept, by which it has created products of good quality.
Quality products build trust in consumers and make them regular and valuable customers of an enterprise..
How many countries use Amul?
Address:
Amul Dairy Road, Opp: Hotel Surabhi, Anand - 388 001, Gujarat, India ..
What are the business ethics of Amul?
Members: Amul believes and thinks that good ethics and good business go together naturally to produce the best long-term results for all the investors and stakeholders.
Amul gives the credit to the values which are based upon performance, quality, respect, integrity and responsibility, honesty, openness and courtesy..
What is the philosophy of Amul dairy?
FOOD SAFETY POLICY: We at AMUL, are committed to produce safe and wholesome food to continually remain as the market leader by providing food products delighting customer expectations and bestow safety..
What is the purpose of Amul?
It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL',which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money..
What makes Amul unique?
Verghese is also popularly known as the Milkman of India.
The unique thing about Amul is that it is not a privately owned or public company.
It is instead a cooperative society that started to provide justice to farmers in 1946..
Which country has Amul company?
Amul is today available in over 40 countries.
It is exporting a wide variety of products.
The major markets are the US, West Indies, countries in Africa, the Gulf region, the Saarc neighbours, Singapore, the Philippines, Thailand, Japan and China, according to B M Vyas, managing director, GCMMF..
- Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.
The word Amul is derived from the Sanskrit word amulya , meaning rare, valuable .
The co-operative was initially referred to as Anand Milk Federation Union Limited hence the name AMUL. - Industry-based segmentation: Amul strategically targets various industries in the dairy and food sector.
For example, it supplies milk to ice cream makers, and its products find their way into restaurants, food chains, cafes, and coffee shop chains. - Product Quality
Amul has always believed in value for money quality with the affordability concept, by which it has created products of good quality.
Quality products build trust in consumers and make them regular and valuable customers of an enterprise.
