Business ethics with customers

  • How does business ethics affect customers?

    Business ethics play a vital role in a company's long-term success.
    Good ethics can earn a company a positive reputation and encourage brand loyalty.
    Consumers and stakeholders increasingly expect corporations to have strong values..

  • Types of business ethics

    Customer ethics is a sub-set of business ethics.
    They are applied ethics that consider the moral principles and problems that exist when dealing with beliefs, decisions and actions that affect one's potential and current customers..

  • Why are ethics important for clients?

    They want to be treated fairly and be cared for, especially when it comes to issues and problems they might have.
    It is important to keep these standards in mind and to carefully apply them to each and every customer, so they feel valued and do not suffer judgement driven by unconscious biases and stereotypes..

  • Why is ethics important in customer dealings?

    Ethics in customer services or dealings presents companies in a good light and customers will trust them irrespective of high prices or minor service lapses.
    Ethics in customer services or dealings improves the quality of service and fosters positive relationships..

  • Why is it important to have consumer ethics?

    Consumer ethics are the moral principles and norms that govern people's actions while acquiring, utilizing, and disposing of products and services.
    It addresses issues with ethical conduct in consumer marketplaces..

  • Companies consider profit, consumer satisfaction, and societal well being as equally important in the way business is conducted.
    Governments often enact laws that force businesses to function ethically.
    Consumers also can force businesses to act ethically regarding their purchases.
  • Ethical consumerism is all about choosing goods that are ethically sourced, ethically made and ethically distributed.
    When enough consumers shop in an ethically conscious way, it can cause companies to take notice and address their supply chain practices.
  • Overall, ethical concerns related to customer segmentation require companies to be transparent, fair, and non-discriminatory in their data collection and marketing practices.
    By doing so, companies can create more effective and ethical marketing campaigns while respecting their customers' rights and privacy.
Businesses survive based on the trust and value customers attach to them. The basis of trust is the perception customers have of the ethical behavior of companies. Ethical behavior with customers is about a transparent, honest, and open relationship that a company would build with its customers.

Are customers more 'ethical' than others?

Customers have a greater affective commitment and emotional attachment to those brands they see as being more 'ethical' than others.
Furthermore, committed customers are less sensitive to price differences in relation to competitors and are willing to pay more.

Do brands have ethical values?

Customers are increasingly expecting brands to have ethical values.
Brands that behave unethically risk making their customers angry and seeing their reputations dented.
Companies that do not make business ethics a priority are also missing out on the positive effects that exemplary corporate behaviour has on customers.

Why should a company embrace ethical behaviour?

A company embracing ethical behaviour transmits trust to customers

This positive behaviour boosts a customer's perception of quality service rendered by the company

When customers recognise a company as ethical, they perceive the brand's service excellence as superior compared to its competitors

3 Empathy and satisfaction
To create a positive experience for both the customer and the company, it is imperative that trust-building is at the cente…

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