Business ethics in the lorax

  • How does The Lorax connect to economics?

    The message of “The Lorax” is by no means anti-business.
    In fact, the story makes the case that the economy and ecology are closely intertwined, that humans must save and sustain our natural resources in order to save jobs and sustain a viable economy..

  • How does The Lorax relate to business?

    The Lorax is a story for children about power and inequality, about who ultimately owns our natural resources (and who will protect them), and what happens when economic growth produces negative externalities for society — in this case the pollution of the environment, deforestation and species loss..

  • How is The Lorax related to business?

    The Lorax tells the story of an entrepreneur (the Once-ler), his new product that everyone needs, the consumption of natural resources to make this product and the detrimental effects of unsustainable growth on the natural environment..

  • What are the ethics in The Lorax?

    The Lorax raises ethical issues regarding the environmental impacts of our actions, the moral implications of success, possible dangers of ambition, and the proper way a culpable person reacts and attempts to make amends..

  • What is an example of economics in The Lorax?

    For example, the Once-ler didn't have to pay for the trees, water, and air he used, so he had an incentive to overuse or use too many of them.
    And, because these resources are scarce, using them involves opportunity cost..

  • What is the main message of The Lorax?

    Children's literature experts say The Lorax is an engaging story that reminds readers that they can and should take action to protect the environment, which is vulnerable and under attack.
    The book also tackles concepts like capitalism and consumerism..

  • For example, the Once-ler didn't have to pay for the trees, water, and air he used, so he had an incentive to overuse or use too many of them.
    And, because these resources are scarce, using them involves opportunity cost.
  • The Lorax explores the interconnected world of nature and the possible damage if we don't act responsibly.
    This book demonstrates the all-too-real consequences for careless consumption and greed.
    The reader is challenged to develop empathy for the animals and plants who share our planet and stand up for the voiceless.
  • The message of “The Lorax” is by no means anti-business.
    In fact, the story makes the case that the economy and ecology are closely intertwined, that humans must save and sustain our natural resources in order to save jobs and sustain a viable economy.
Apr 2, 2012The basic idea of his argument describes herdsmen who destroy pastures through overgrazing of their animals because the lands are not owned by 
Apr 2, 2012The film is framed as an attack on capitalism and corporate greed, pitting the blame for environmental ruin upon the market. Even the song “How 

1. An environmental warning

The Lorax was published in 1971, just as the environmental movement began to take hold (the first Earth Day was held in New York the year before).

2. A critique of capitalism

Seuss isn't only concerned with the environment.

3. A personal crusade

Seuss's studio in San Diego overlooked the Pacific and the view was framed by beautiful eucalyptus trees, says Steve Brezzo, a friend, neighbour and former art world colleague.

4. Propaganda

Pro-business groups, including loggers, attacked it as environmental propaganda and the book was even banned in some schools and libraries.

How does Dr Seuss introduce the Lorax?

Dr.
Seuss introduces the Once-ler, a reckless Thneed entrepreneur whose unfettered ambition leads to the destruction of the immediate environment.
The Lorax represents the interests of all the creatures whose lives are affected negatively by the environmental degradation.
He tries to convince the Once-ler to stop, but to no avail.

Overview

It's more than 40 years since Dr Seuss first published The Lorax, his classic tale of needless consumerism and environmental ruin.
But as a new film version is released in the US, what is the book really all about?

Was the Lorax a good description of capitalism?

"The Lorax was a brilliant description of capitalism as we know it," says Peter Barnes, a San Francisco businessman and author of Capitalism 3.0. "If you look at all the advertising, all the crap that our economy churns out, most of it is thneeds, it's not stuff we actually need.
It's stuff we're made to think we need." .

What ethical issues does The Lorax raise?

The Lorax raises ethical issues regarding the environmental impacts of our actions, the moral implications of success, possible dangers of ambition, and the proper way a culpable person reacts and attempts to make amends.

What is the Lorax based on?

He also implies the Once-ler relies on an aggressive, saturating advertising campaign to promote the thneeds, shapeless garments of dubious utility. "The Lorax was a brilliant description of capitalism as we know it," says Peter Barnes, a San Francisco businessman and author of Capitalism 3.0.


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