Business management lesson plans from mr. george’s academics

Follow A Product

This assignment has students individually choosing a product that they are a fan of and writing about it each week as it relates to an aspect of marketing.
1) Assignment & Weekly Rubric.
2) Week 1: Branding, Motives.
3) Week 2: Target Market.
4) Week 3: Product Strategy.
5) Week 4: Place Strategy.
6) Week 5: Pricing Strategy.
7) Week 6: Promotional Strat.

Introduction to Marketing

This unit looks at the following topics: Buying Motives, Branding, Associations, Logos and Strategic Partnerships..
1) Unit Packet – Intro to Marketing.
2) Examples of Buying Motives.
3) Branding.PPT.
4) Branding.
5) Associations.
6) Creating a Slogan (tagline).
7) Logos.
8) Hidden Messages – Logos.
9) Strategic Partnerships 10.
Strategic Partnership – make.

Market Research

The identifying of a problem – combined with the design, collection and analysis of market research for the evaluation of potential recommendations and solutions.
1) Market Research Student Handout.
2) Getting Customer Info (PPT).
3) Focus Groups.
4) Market Research Handout from SBA.
5) Methods of Collection.
1) Sample Survey (surveymonkey)

Marketing Assignments

Assignment & Rubric

Place Strategy

This unit looks at elements of a product/service’s place strategy.
1) Place – Student Handout.
2) Teacher Place Strategy Lesson Plan.
3) Bangladesh Map.
4) Ben & Jerry’s Video.
5) Ritz Cracker.
6) Channel of Distribution – Nikon.
7) Store, Mall Design (Google Earth) PPT.
8) Hanover Mall – Large Map.
9) Convenience Store

Price Strategy

This unit looks at elements of a product/service’s price strategy.
1) Price – Student Handout.
2) Pricing PPT.
3) Peanut Butter Comparison.
4) Apple – Ipod 5. iTunes.
6) Land Rover.
7) Pen Example.
8) Charge for Class?

Product Strategy

This unit looks at elements of a product/service’s product strategy.
1) Product – Student Handout 1.1.
Teacher Product Strategy Lesson Plan Product Packaging PPT 1.2.
Packaging OH 1.3.
Influence of Colors 1.4.
Peanut Butter Comparison

Promotion Strategy

This unit looks at elements of a product/service’s price strategy.
1) Promotion – Student Handout.
2) Promotion Lesson Plans.
3) GoPro Vid with and w/out music.
4) Promotion Handout.
5) Promotion of School Events.
6) Advertising and Public Relations.
7) Magazine Activity Boat & Camper OHTV Log Assignment Taste Test (Pepsi Challenge) Sales Handout.
8) Sale.

Target Markets

This unit looks at types of markets and characteristics that markets have in common as well as how customers are differentiated based on factors.
1) Unit Packet.
2) Segmentation Variables.
3) Marketing Mix.
4) Create marketing plan.
5) VALS Framework.
6) VALS web site link.
7) VALS class discussion

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