Follow A Product
This assignment has students individually choosing a product that they are a fan of and writing about it each week as it relates to an aspect of marketing.
1) Assignment & Weekly Rubric.
2) Week 1: Branding, Motives.
3) Week 2: Target Market.
4) Week 3: Product Strategy.
5) Week 4: Place Strategy.
6) Week 5: Pricing Strategy.
7) Week 6: Promotional Strat.
Introduction to Marketing
This unit looks at the following topics: Buying Motives, Branding, Associations, Logos and Strategic Partnerships..
1) Unit Packet – Intro to Marketing.
2) Examples of Buying Motives.
3) Branding.PPT.
4) Branding.
5) Associations.
6) Creating a Slogan (tagline).
7) Logos.
8) Hidden Messages – Logos.
9) Strategic Partnerships 10.
Strategic Partnership – make.
Market Research
The identifying of a problem – combined with the design, collection and analysis of market research for the evaluation of potential recommendations and solutions.
1) Market Research Student Handout.
2) Getting Customer Info (PPT).
3) Focus Groups.
4) Market Research Handout from SBA.
5) Methods of Collection.
1) Sample Survey (surveymonkey)
Marketing Assignments
Assignment & Rubric
Place Strategy
This unit looks at elements of a product/service’s place strategy.
1) Place – Student Handout.
2) Teacher Place Strategy Lesson Plan.
3) Bangladesh Map.
4) Ben & Jerry’s Video.
5) Ritz Cracker.
6) Channel of Distribution – Nikon.
7) Store, Mall Design (Google Earth) PPT.
8) Hanover Mall – Large Map.
9) Convenience Store
Price Strategy
This unit looks at elements of a product/service’s price strategy.
1) Price – Student Handout.
2) Pricing PPT.
3) Peanut Butter Comparison.
4) Apple – Ipod 5. iTunes.
6) Land Rover.
7) Pen Example.
8) Charge for Class?
Product Strategy
This unit looks at elements of a product/service’s product strategy.
1) Product – Student Handout 1.1.
Teacher Product Strategy Lesson Plan Product Packaging PPT 1.2.
Packaging OH 1.3.
Influence of Colors 1.4.
Peanut Butter Comparison
Promotion Strategy
This unit looks at elements of a product/service’s price strategy.
1) Promotion – Student Handout.
2) Promotion Lesson Plans.
3) GoPro Vid with and w/out music.
4) Promotion Handout.
5) Promotion of School Events.
6) Advertising and Public Relations.
7) Magazine Activity Boat & Camper OHTV Log Assignment Taste Test (Pepsi Challenge) Sales Handout.
8) Sale.
Target Markets
This unit looks at types of markets and characteristics that markets have in common as well as how customers are differentiated based on factors.
1) Unit Packet.
2) Segmentation Variables.
3) Marketing Mix.
4) Create marketing plan.
5) VALS Framework.
6) VALS web site link.
7) VALS class discussion
What is a business management lesson plan?
Mr.
George focuses his Business Management Lesson Plans on entrepreneurship and the management skills needed to start and run a business successfully.
The plans are designed to last one semester at the high school level.
These plans include:
PowerPoints student handouts and projects surrounding the six units. Why study business and management at Georgian?
Highlights Prepare for a career in Business and Management with endless opportunities across every industry Embark on a career in marketing, accounting, human resources, bookkeeping, office administration and more with our broad range of programs .