What above the line means?
Above the line may refer to: Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming.
Above-the-line deduction, a type of tax deduction in the United States of America.
Above the line (advertising), advertising involving mass media..
What above-the-line means?
Above the line may refer to: Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming.
Above-the-line deduction, a type of tax deduction in the United States of America.
Above the line (advertising), advertising involving mass media..
What are above the line techniques?
ATL (Above the Line) marketing refers to a form of marketing communication that uses mass media channels such as television, radio, print, outdoor advertising, and online media to reach a wide audience..
What does above the line communication mean?
What is Above The Line Advertising? Above the line advertising refers to advertising messages that are broadcast to 'the masses' without any sophisticated form of targeting.
These messages go out to large audiences via traditional offline media such as TV ads, radio, newspapers, magazines and out of home billboards..
What does above-the-line communication mean?
What is Above The Line Advertising? Above the line advertising refers to advertising messages that are broadcast to 'the masses' without any sophisticated form of targeting.
These messages go out to large audiences via traditional offline media such as TV ads, radio, newspapers, magazines and out of home billboards..
What is communication above the line and below the line?
Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the much smaller and highly targeted world of ads, aimed at individuals and with easy to track returns on investment and a definitive audience; .
What is communication above-the-line and below-the-line?
Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the much smaller and highly targeted world of ads, aimed at individuals and with easy to track returns on investment and a definitive audience; .
What is the difference between above the line and below the line communication?
Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the much smaller and highly targeted world of ads, aimed at individuals and with easy to track returns on investment and a definitive audience; .
What is the difference between above-the-line and below-the-line communication?
Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the much smaller and highly targeted world of ads, aimed at individuals and with easy to track returns on investment and a definitive audience; .
What is the meaning of ATL and BTL?
Published Jan 18, 2022.
Today's marketing activities can be divided into three categories: Above the Line (ATL), Below the Line (BTL), and Through the Line (TTL).
Originally, the line has been used to distinguish between marketing operations with broad reach (above the line) and those with narrow reach (below the line) .
Why do they call it above-the-line?
The distinction originates from the early studio days when the budget top-sheet would literally have a line separating the above-the-line and below-the-line costs..
Why do we use above-the-line marketing?
Above the line marketing, also called ATL advertising, is a less focused marketing technique that reaches a larger/wider target audience.
This is a more old-school approach that boosts brand awareness while promoting certain products and services.
ATL advertising strategies include: Television..
Why it is called above the line?
"Above-the-line" refers to the list of individuals who guide and influence the creative direction, process, and voice of a given narrative in a film and related expenditures.
These roles include but are not limited to the screenwriter, producer, director, and principal cast..
- Above the line marketing, also called ATL advertising, is a less focused marketing technique that reaches a larger/wider target audience.
This is a more old-school approach that boosts brand awareness while promoting certain products and services.
ATL advertising strategies include: Television. - Above the line or "ATL" as it's sometimes referred to, is media for a much wider targeted audience.
So things like television or radio (not really relevant to stills photography), or billboards and large screen digital displays like the ones you see as you drive into London. - Above-the-line costs include all costs above the gross profit, while below-the-line costs include costs below gross profit.
Above-the-line costs are often referred to as the cost of goods sold (COGS), while below-the-line is operating and interest expenses and taxes.
This definition mostly relates to manufacturers. - The “line” initially existed to differentiate between marketing activities that seek to achieve mass penetration (above the line) and the marketing activities that were more specific and directed at specific groups (below the line).
