A third example of a persuasive communication campaign that achieved its objectives was the Dove Campaign for Real Beauty, which aimed to challenge the unrealistic and harmful beauty standards imposed by the media and the cosmetics industry.Sep 27, 2023.
The Dove Campaign for Real Beauty
The campaign was successful in creating a global conversation about beauty and self-image, increasing brand loyalty and sales for Dove, and inspiring other brands and organizations to adopt a more inclusive and empowering approach to beauty..
A campaign is any series of actions or events that are meant to achieve a particular result, like an advertising campaign of television commercials and Internet ads that tries to convince kids to buy bubble gum-flavored toothpaste..
Public communication campaigns encompass strategies for producing effects on the knowledge, attitudes, and behavior of large populations across a variety of domains, including political, pro-social, environmental, and health outcomes..
Communication campaigns are important because they help organizations set goals, identify strategies and generate effective approaches for sharing specific messaging.Jun 24, 2022.
At automotive solutions company Keyloop, employees enjoy both regular and standalone internal comms campaigns.
Examples include:
When we think of classic marketing campaign examples (like “ Got Milk? ” or Nike’s “ Just Do It “), we typically imagine TV spots, billboards and old-school print ads in magazines.
Now, fast forward to the present day.
Campaigns are no longer reserved for corporate giants and ad departments.
Other campaigns take publicity to new heights, though
For example, Red Bull’s New Moon event showed wingsuit-clad stuntmen descending from the sky with sparklers, creating the image that UFOs were landing on Earth
In the UK, a nude art installation promoted Sky Arts and its milestone in becoming a free-to-air television channel
