Communication and extension in rural development

  • What is communication and extension?

    Communication in
    Extension & Development.
    As applied to extension in essence, communication is the act of getting an extension worker (sender) and people (receiver) tuned together for a particular message or a series of messages related to development work..

  • What is communication in rural development?

    In the context of rural development, communication can be defined as the process by which an idea or innovation or technology is transmitted from source to one or more receivers with an intent to change the behaviour of the receivers..

  • What is development communication and extension?

    Development communication and extension (advisory services) are important instruments for encouraging dialogue about science-based farming solutions with communities, helping to stimulate agricultural production.
    However, they are often under resourced..

  • What is the importance of communication in extension?

    Communication - the sharing of ideas and information - forms a large part of the extension agent's job.
    By passing on ideas, advice and information, he hopes to influence the decisions of farmers..

  • What is the role of communication in rural development?

    Development communication can help to ensure that the design and action plan of a development project take into account the attitudes, perceived needs and capacities of the people which the project is trying to help..

  • Communication - the sharing of ideas and information - forms a large part of the extension agent's job.
    By passing on ideas, advice and information, he hopes to influence the decisions of farmers.
  • Communication in
    Extension & Development.
    As applied to extension in essence, communication is the act of getting an extension worker (sender) and people (receiver) tuned together for a particular message or a series of messages related to development work.
  • Rural radio
    Radio remains the most powerful, and yet the cheapest, mass medium for reaching large numbers of people in isolated areas.
  • The desired effects include change in behavior, including enhanced awareness, knowledge, and understanding; reinforced or reoriented attitudes and values; and en hanced skills.
    Effective communication brings about change in behavior in both the source and receiver so that both can reach mutual understanding.
Development communication and extension (advisory services) are important instruments for encouraging dialogue about science-based farming solutions with communities, helping to stimulate agricultural production.
Development communication and extension (advisory services) are important instruments for encouraging dialogue about science-based farming solutions with 
RDD-7 Communication and Extension in Rural Development Community home pageCollections in this communityDiscover. Date issued. 11 2017.

Are extension programs relevant in rural communities?

A political economy perspective (Third Edit). [Google Scholar] Extension programs in rural communities play a critical role in linking farmers and other actors in rural developmental agenda.
The relevance of these programs in agriculture is largely dependent o..

How can development communication improve training and extension in rural areas?

Development communication applied to training and extension in rural areas increases their effectiveness and reach, and ensures that the best available technical information is standardized.

What is the role of agricultural extension in community development?

Agricultural extension plays a significant role in community development.
Its role in testing and disseminating research-based agricultural knowledge and technology to rural people results in improvements in the agricultural sector (Suvedi, 2011 ).

What is communication for Rural Innovation?

Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today

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What is the role of agricultural extension in community development?

Agricultural extension plays a significant role in community development

Its role in testing and disseminating research-based agricultural knowledge and technology to rural people results in improvements in the agricultural sector (Suvedi, 2011 )

×Rural extension and communication are activities organized for rural people by educators from different disciplines, including agriculture, agricultural marketing, health, and business studies. Extension agents and farmers communicate in many ways, including the use of mass media and audio-visual aids. General principles of communication are also used in extension work.


The external text>Krishi Vigyan Kendra, Kannur under Kerala Agricultural University near Taliparamba has pioneered a new branch of agricultural extension called creative extension.
An extension agency is an organisation that practises extension, in the context of community development.
An example is the Cooperative Extension Service, which aims to assist individuals or groups in defining and achieving their goals in rural communities in the USA.
MUN Extension Service, also known as MUN Extension or simply Extension, was an innovative outreach program run by Memorial University of Newfoundland between 1959 and 1991.
It was notable for its use of interactive media and field workers to promote community development in rural areas of the province.
The primary regulator of telecommunications in Malaysia is the Malaysian Communications and Multimedia Commission (MCMC).
It issues licenses under the Communications and Multimedia Act 1998, the Postal Services Act 2012 and the Digital Signature Act 1997.

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