Computational advertising techniques for targeting relevant ads

  • How do social media platforms target users with ads?

    Targeted ads collect and analyze users' online activity and use this data to inform the type of ads a user is shown.
    For example, if users often search for tech supplies, they will be shown ads for the latest gadgets.
    Platforms and websites do this by collecting cookies, location information and mined data..

  • Why is advertising important in marketing?

    Advertising is a marketing activity that can help you to reach out to potential customers and encourage them to buy your products or services.
    An effective advertising campaign can help you to: increase customer reach. build customer awareness of your business and brand..

  • Why is targeted advertising important?

    Targeted advertising allows brands to send different messaging to different consumers based on what the brand knows about the customer.
    The better a brand can demonstrate that it understands what its customers want and need, the more likely customers respond to advertising and engage with the brand..

  • If a brand chooses to set parameters for color, placement, and visual path, it can attract the audience's attention.
    Choosing wisely promotes trust and creates a sense of urgency based on product promotion needs.
    Marketers also need to make efforts to see where they can visually garner the maximum attention for an ad.
Computational Advertising (CA), popularly known as online advertising or Web advertising, refers to finding the most relevant ads matching a particular context on the Web. Google BooksOriginally published: 2014Authors: Vasudeva Varma and Kushal Dave

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