Consumer behaviour ppt

  • Consumer behavior, according to Nassè (2021) , refers to the study of how individuals or groups of people make decisions regarding the purchase, use, and disposal of goods, services, ideas, or experiences.

  • How to work in consumer behavior?

    One would typically start with a degree in Business Administration, Public Relations, Advertising, Marketing Research, Consumerism, or general Psychology, with a specialization in buyer behaviour..

  • What are the 4 factors of consumer behavior?

    Consumer s buyer behaviour is influenced by four major factors: .

    1. Cultural,
    2. Social,
    3. Personal,
    4. Psychological.
      5. These factors cause consumers to develop product and brand preferences.

  • Five actions can help companies influence consumer behavior for the longer term:

    1. Reinforce positive new beliefs
    2. Shape emerging habits with new offerings
    3. Sustain new habits, using contextual cues
    4. Align messages to consumer mindsets
    5. Analyze consumer beliefs and behaviors at a granular level
  • Characteristics of consumer behaviour  It is a process where consumer decide what to buy, when to buy, how to buy, where to buy & how much to buy.  It comprises of both mental and physical activities of consumer.Feb 5, 2013

How do emotions affect consumer behavior?

Emotions are temporary states that reflect current changes in motivation.
They also often trigger changes in behavior.
Motivation and emotion often work together to impact consumer behavior.
Motivation drives a consumer through the consumer buying process, and emotion drives that motivation.

,

How do self-concepts affect consumer behavior?

self-concept represents how an individual sees herself.
Four self-concepts typically impact individuals and their consumer behavior.
Here they are:

  • Self-concepts explain why consumers wear certain fashions
  • purchase par- ticular products
  • and drive specific cars.
    • ,

    What are the characteristics of consumer behavior?

    Product Characteristics 5-* Consumer Behavior Consumer behavior refers to the buying behavior of final consumers -- individuals and households who buy goods and services for personal consumption.
    Model of Consumer Behavior Marketers control the stimuli or inputs consisting of the four Ps:

  • Product
  • Place
  • Price
  • and Promotion.
    • ,

    Why should you study consumer behavior?

    The knowledge of consumer behavior actually allows you to improve your marketing strategy.
    It helps you understand the way your consumer thinks, feels, reasons, and selects between alternatives.
    You can use the knowledge you gain from study- ing consumer behavior to create effective marketing campaigns that speak directly to specific consumers.


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