Consumer behaviour can be defined as

What may consumer behavior be defined as?
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services.
Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour..
Consumer behaviour is a study about how the individual consumers, groups or organisations undergo the process of selection, purchase, usage and disposal of ideas, goods as well as services that will help to satisfy their wants and needs.
Psychological (motivation, perception, learning, beliefs and attitudes) Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept) Social (reference groups, family, roles and status) Cultural (culture, subculture, social class system).

Consumer behavior is the actions and decisions that people or households make when they choose, buy, use, and dispose of a product or service. Many psychological, sociological, and cultural elements play a role in how consumers engage with the market.

What is the importance of understanding consumer behavior?

Understanding customer behavior helps in finding out ways to boost customer loyalty, which in turn, will lead to higher sales and a strong brand.
Analyzing trends in sales can aid in offering discounts as well as suggesting the best products and services to them.
Researching customer attitudes helps companies plan inventory and stock raw materials.

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Consumer behaviour can be defined as

What may consumer behavior be defined as?

What is the importance of understanding consumer behavior?