Consumer behaviour ppt for mba

Why consumer behavior is important for business managers?
Consumer behavior helps companies understand what their customers want and need, so they can offer products and services that appeal to their target audience.
This is helpful for businesses who want to expand their reach into new markets or demographics..

What are the 4 types of consumer buying behavior?

TYPES OF CONSUMER BUYING BEHAVIOR:

There are four types of consumer buying behavior

they are :

1.
Routine Response/Programmed Behavior 2.
Limited Decision Making 3.
Extensive Decision Making 4.
Impulse buying 1.
ROUTINE RESPONSE/PROGRAMME D BEHAVIOR Buying low involvement, frequently purchased, low cost items.

What factors influence consumer behavior?

Analyze social and cultural influences on consumer behavior.
Distribution of Hours in Unit – Wise Processes, Purchase, Post Purchase processes, Consumption and Evaluation, Brand Loyalty and Repeat Purchase Behaviour. and Institutional Consumer Behavior.

What is consumer behaviour (CB)?

The term CB is defined as the behaviour that consumers’ display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs.
CB focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items.

What is the purpose of a consumer behavior course?

2 1 3 Course Objective:

To introduce students to consumers

consumer behaviour in the market place and their impact on marketing strategy and factors that influence consumer decision making process.
Explain the consumer behavior and marketing concepts.
Analyze social and cultural influences on consumer behaviour.

Categories

Consumer behaviour ppt for mba

Why consumer behavior is important for business managers?

What are the 4 types of consumer buying behavior?

What factors influence consumer behavior?

What is consumer behaviour (CB)?

What is the purpose of a consumer behavior course?