Consumer behaviour pdf book

The first view is that of the individual consumer facing out into the world, exploring core psychological processes such as perception, personality, learning and motivation

The second is consumer behaviour from the viewpoint of society facing in towards the individual, exploring influences of family, groups, culture and the formation of attitudes

The second is consumer behaviour from the viewpoint of society facing in towards the individual, exploring influences of family, groups, culture and the formation of attitudes

This course moves on to consider how the consumer makes a decision and the forms of communication and persuasion that surround this

Names: Schiffman, Leon G , author | Wisenblit, Joseph, author

Title: Consumer behavior / Leon G

Schiffman, Joseph Wisenblit