Consumer behavior test bank chapter 4

Sensory, Workbench/Short-term, and Long-term

Refers to interpretation or understanding that a consumer develops about some intended stimuli in order to assign meaning

Influenced by external factors within the consumer's environment

Consumers don't always comprehend messages in the intended way

Includes both cognitive and affective elements

Culture is the narrowest interpersonal determinant of consumer behaviour

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While some cultural values change over time, individual basic core values do not

order” in Canadian culture, do not continue to diminish in size groups, this group is very large and significantly different from the rest of Canada norms before becoming a group member