Consumer behaviour before covid 19

  • How has consumer behavior changed due to COVID?

    The pandemic has also resulted in increased consumption of certain products which were either consumed in lesser quantities or not consumed at all before the event (Kirk & Rifkin, 2020).
    Such effects have led to significant upward shifts in the market demand for these products.
    We refer to such shifts as 'new demand'..

The present study investigates the impact of COVID‐19 on Consumers' changing way of life and buying behaviour based on their socio‐economic backgrounds.AbstractTHEORETICAL MODEL AND DATA ANALYSIS AND DISCUSSION
The present study investigates the impact of COVID‐19 on Consumers' changing way of life and buying behaviour based on their socio‐economic backgrounds.

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