What is online consumer behaviour

  • What is an online consumer?

    An individual who purchases products or services via the internet..

  • What is online search behavior?

    All actions of a user to satisfy the search intent.
    In the online sphere, the search behavior primarily refers to the use of search engines..

  • All actions of a user to satisfy the search intent.
    In the online sphere, the search behavior primarily refers to the use of search engines.
Online consumer behavior is the process of how consumers make decisions to purchase products in ecommerce.
Online Customer Behavior Process They will find out which brand or company offers them the best fit to their expectation. During this stage, well-organized web site structure and attractive design are important things to persuade consumers to be interested in buying product or service.

What are the sources of literature on online consumer behavior?

This study used a number of online databases to identify current and pertaining literature on online consumer behavior

The studies were carried out in the English language and the sources of online databases were Wiley Online Library, SpringerLink, Emerald Insight, Taylor and Francis, PubMed, Google Scholar, and ScienceDirect

What is the most underresearched area of online consumer behavior?

In addition to the above, the study also employed descriptive research design to present the obtained result descriptively

According to the generated findings, purchase intention is the most studied area, which is followed by adoption, and conversely, continuance or repurchase stage of online consumer behavior is the most underresearched area

Why are online consumer behaviors important?

Online consumer behaviors are essential because it’s the process by which consumers make decisions about purchasing products

Understanding what drives consumers — their expectations, needs, and influences — allows retailers to develop strategies to increase their customer base and revenue

How does online shopping affect consumers?

English phrase


It does exactly what it says on the tin was originally an advertising slogan in the United Kingdom, which then became a common idiomatic phrase in that country.
It colloquially means that the name of something is an accurate description of its qualities.
It is akin to the previously existing phrases by name and by nature and it lives up to its name.
It originated in a series of television advertisements by the woodstain and wood-dye manufacturer Ronseal, initiated in 1994 and still being broadcast in advertisements and online media as of 2021.

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