Consumer behavior of aavin milk

  • What are the objectives of study on Aavin?

    OBJECTIVES OF THE STUDY
    1.
    To identify the satisfaction level of customer's towards Aavin milk. 2.
    To study the customer's buying behavior towards Aavin milk..

  • What is the customer satisfaction of Aavin products?

    The satisfaction with the quality of Aavin product is classified as under satisfied or not satisfied. quality of Aavin products, and 11% of the respondents are not satisfied with the quality of Aavin products.
    It is conclude that the majority (89% of the respondents) are satisfied with the quality of Aavin products..

  • What is the profile of the Aavin milk company?

    Aavin procures milk, processes it and sells milk and milk products to consumers.
    The company produces a wide range of products, including milk, butter, yogurt, ice cream, ghee, milk shake, khoa, tea, coffee, and chocolate, among other goods..

  • OBJECTIVES OF THE STUDY
    1.
    To identify the satisfaction level of customer's towards Aavin milk. 2.
    To study the customer's buying behavior towards Aavin milk.
  • Overall, majority of the respondents preferred khoa (86.0%) followed by ghee (80.0%), ice cream (75.0%), flavoured milk (72.5%), paneer (63.0%), butter milk (55.5%) and chocobar (39.0%).
From the table it is clear that, 75% of respondents prefer to buy Aavin milk once in a day, 20% of respondents prefer to buy Aavin milk twice in a day, 2.5% of respondents prefer to buy Aavin milk once in a week and 2.5% of respondents prefer to buy milk occasionally.

How consumers perceive Aavin milk products?

The aim of the study is revealed consumer perception over aavin milk products based on their age, educational qualification and monthly income of the consumers family

Milk has been used by humans since the beginning of recorded time to provide both fresh and storable nutritious foods

Is there a significant association between no members and litres of Aavin milk?

Therefore, there is a significant Association between No of members and no of litres of AAVIN milk

VI

The Paper analysed the consumer behavior about aavin dairy products in Chennai

Generally, the consumer change the behavior frequently on the basis of new trend and fashion

What is consumer behavior about Aavin Dairy products in Chennai?

VI

The Paper analysed the consumer behavior about aavin dairy products in Chennai

Generally, the consumer change the behavior frequently on the basis of new trend and fashion

They well know their needs and wants, so gather information about products and also compare its price, quality and other attributes

Consumer behavior of aavin milk
Consumer behavior of aavin milk

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